Ecostore believe its important to reduce your exposure to potentially unhealthy chemicals like optical whiteners, enzymes and artificial fragrances which is why they dont use them. As a result this laundry powder is kinder to your skin and a safer option for those with sensitive skin or allergies. Ecostore laundry powder is also kinder to the environment. Independent tests confirm that ecostore laundry powder has the lowest total alkalinity in waste water of any laundry powder in Australasia (Lanfax Laboratories 2009). A low total alkalinity score means that the grey water (or waste-water) from your washing machine can safely be used on your flower gardens, lawns and trees and is also suitable for septic tanks.