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Ethique - Solid Deodorant - Rustic
Stay fresh and confident all day long, without baking soda or aluminium. Instead, our wonder ingredients keep sweat and smell away: magnesium hydroxide, zinc oxide and bamboo(which absorbs 200% its own weight in sweat and oil). Scented with lime, cedarwood & eucalyptus, with jojoba and sweet almond oil for silky smooth underarms.
Please note that this is a solid deodorant, which helps keep your underarms smelling fresh rather than stop sweat, it is not an antiperspirant, this bar will not block your sweat glands.
Bamboo for the absorption of sweat and sebum – absorbs 200% it’s own weight in sweat and oil.
Magnesium hydroxide is the wonder ingredient for keeping the stench away. It prevents the growth and proliferation of bacteria (who’s excretions cause the BO smell) by altering the pH of your skin (not enough to cause irritation though).
Zinc Oxide is anti-bacterial and anti-inflammatory.
Jojoba & sweet almond both aid in the lovely soft application, as well as soft underarms.
They started their revolution in 2012 when founder, Brianne West, began making natural beauty bars, in her science degree lab, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.
They use biodegradable ingredients and wrappers so their solid bars leave no trace on the planet.
Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand, conquering the beauty world one bar at a time.
Today they’ve stopped over 4.3 million plastic bottles ending up in landfills and were recognised as New Zealand’s most sustainable business in July 2015.