About Ooooby Auckland & Waikato

Our mission is to put small-scale sustainable farming at the heart of our food system.

Ooooby launched it's first prototype hub in Auckland in October 2010, from a converted shipping container with 50 customers. Today we operate in 7 regions including Waikato, Bay of Plenty, Taranaki, Christchurch, Sydney and Fresno California and have delivered over 180,000 boxes of local food to more than 8,000 homes.

Ooooby Ltd is a for profit company with over 150 shareholders including staff, suppliers, customers and professional investors. Currently 80% of Ooooby Ltd shares are held by the Ooooby Foundation, a charitable trust, which is committed to building sustainable food systems.

The heart & soul of Ooooby

Where would we be without our growers? Ooooby has a rich network of local and organic growers and suppliers that produce a great variety of seasonal fruit and vegetables. They deserve their fair share of the rewards so we pay them at least 50% of the retail value of all our box deliveries. We receive most of our produce direct from our growers and hand-pack it ourselves.

Our Farmers & Artisans Become a supplier

The benefits of buying local

Local food supports local economies. Buying food from our growers in the local community supports local jobs and encourages variety in our diets. It also requires less transportation, so it's fresher and has a smaller environmental footprint.

Fresher food

Reduced food miles

Support local jobs

Respect for the food system

Fewer preservatives

Better value for money

Reduced packaging

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Ooooby is a movement I believe in with values that I respect, that connects People to an Environment of Amazing Food and Purpose.

— Patrick

We've got some great people

Meet some of our tireless and committed Ooooby crew who work hard to bring you the tastiest local food. If you would like to be part of the team, get in touch.


Ooooby New Zealand team


Fraser Bliss

Fraser Bliss

Fraser is an entrepreneur, technologist and creator of an e-commerce platform for farmers. He has led technical teams at Workday (#2 Most Innovative Company in the World) and has been the manager of Bill Mollison’s permaculture farm in Australia.

Brad Meiring

Brad Meiring

Food, the dinner table, friends and family - this is what brings joy to Brad. Brad has experience with, and loves nothing more, than helping people live a happy and healthy life. This includes playing a part in bridging the gap between the local, small scale producers as well as amazing artisans, with families at home, so that they can create delicious meals together and build beautiful memories centred around a laughter filled table! Buon appetito!

Ooooby International team


Davy van de Vusse

Davy van de Vusse

Davy is chief engineer of the Ooooby software platform. With a background building functional and effective business software, Davy has built up years of experience in how to architect efficient food distribution and logistics software.

Pete Russell

Pete Russell

Our founder and chief apple comes from a string of businesses in the food logistics area. From wholesale patisserie and retail cafe to international food distribution with 8 figure turnover.
Pete draws together the team and provides the constant push to make sure we're on our toes. Always trying out new things to better the local food space and the service to all our customers.

Karen Knighton

Karen Knighton

Karen was with Ooooby from before our first box delivery. As COO she offered excellent advice and fantastic support. After leaving to have a beautiful baby girl, Karen has agreed to hang around and pop in now and then to give us great feedback and useful advice.

Work for us

Get started!

Your first Ooooby box is only a few clicks away. Get a box of fresh, local food in your kitchen soon, packed with care and supporting your local farmers and artisan producers.

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