It Started with a Crisis









It began in 2004. After a year of recurring infections and endless antibiotics, Fraser Bliss decided to take his health into his own hands.

He turned to organic whole foods, alternative medicine, and a radical lifestyle shift.

The change worked wonders and sparked a deeper question: What else needs to change?

The Journey Home












Fraser and his partner Viktoria decided to sell everything and set out on a journey of rediscovery.

From Ayurveda in Sri Lanka to volunteering in Nepal, silent retreats, permaculture farms in Australia, and living off-grid in camper vans—they were searching for something more, something real.

Back to the Land









In 2021, they moved their young family from Auckland to an off-grid farm in Taranaki. There, they homeschool their free-range kids and live the values they discovered along the way.

Fraser brought together his background in business and tech with a growing passion for toxin-free food, taking over the organic food box service Ooooby in 2018 and relaunching it as BLISS in 2025.

Real Food, Real Life










As a family business, BLISS is Fraser and Viktoria’s celebration of everything real. They partner with growers who share their values and deliver nourishing food to families who care about what they eat. Fraser runs the food business while Viktoria offers mind-body therapy for trauma and chronic conditions. Together, they’re raising their children—and community—on real food, care, and mindful living.

Our Story in Numbers



Est. 2010

15,000+ families served

250,000+ deliveries

Why BLISS?

Supporting food charities

We order extra so we can donate surplus produce weekly to local missions and soup kitchens. Zero food waste, maximum community impact.

Minimal packaging promise

We've saved thousands of unnecessary wrappers from landfill: reusable delivery boxes, compostable bags for microgreens, paper tape – dramatically less plastic than most other places.

Dietary specialist support

From FODMAP to Keto to GF and vegan - we understand complex dietary needs and curate products that work with your health goals, not against them.

Premium delivery experience

Packed fresh and delivered same-day in Auckland, often by the same driver each week. Personal service that makes delivery day something to look forward to.

What People Say

"BlissTM is a movement I believe in with values that I respect, that connects People to an Environment of Amazing Food and Purpose."

Patrick

"BlissTM makes my life so easy - delicious, fresh, guilt-free food without me even having to think about it!"

Joanne

"I cannot stress how good the service is. Replies are prompt and friendly, and the team is super helpful. Crushing on BlissTM hard!"

Brooke

"BlissTM is a magical addition to my life. Beautiful fresh fruit and vegetables ... at an affordable cost and a chance to support local growers. It's a no brainer really!"

Tama

MY DELIVERIES

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