Ooooby's Mission

We believe that together, simple choices have a big impact – on our health, our planet and our lives. So we work towards a positive and happy tomorrow, starting together, around the table, today.

We believe health is of utmost importance. The health of you and your family, but equally the health of the world in which we all live. By putting small-scale sustainable farming back at the heart of our food system we are able to provide better food for you and your family. Research has shown that eating organic and spray-free produce leads to better health outcomes. More nutrients, no harmful chemicals. It’s a simple equation really.

The heart & soul of Ooooby

Where would we be without our growers? Ooooby has a rich network of local and organic growers and suppliers that produce a great variety of seasonal fruit and vegetables. They deserve their fair share of the rewards so we pay them at least 50% of the retail value of all our box deliveries. We receive most of our produce direct from our growers and hand-pack it ourselves.

Our Farmers & Artisans Become a supplier

The benefits of buying local

Local food supports local economies. Buying food from our growers in the local community supports local jobs and encourages variety in our diets. It also requires less transportation, so it's fresher and has a smaller environmental footprint.

Fresher food

Reduced food miles

Support local jobs

Respect for the food system

Fewer preservatives

Better value for money

Reduced packaging


Ooooby is a movement I believe in with values that I respect, that connects People to an Environment of Amazing Food and Purpose.

— Patrick

We've got some great people

Meet some of our tireless and committed Ooooby crew who work hard to bring you the tastiest local food. If you would like to be part of the team, get in touch.

Ooooby New Zealand team

Fraser Bliss

Fraser Bliss

Fraser is an entrepreneur, technologist and creator of Farmwell, an e-commerce platform for farmers. He has led technical teams at Workday (#2 Most Innovative Company in the World) and has been the manager of Bill Mollison’s permaculture farm in Australia.

Brad Meiring

Brad Meiring

Food, the dinner table, friends and family - this is what brings joy to Brad. Brad has experience with, and loves nothing more, than helping people live a happy and healthy life. This includes playing a part in bridging the gap between the local, small scale producers as well as amazing artisans, with families at home, so that they can create delicious meals together and build beautiful memories centred around a laughter filled table! Buon appetito!

Ooooby International team

Davy van de Vusse

Davy van de Vusse

Davy is chief engineer of the Ooooby software platform. With a background building functional and effective business software, Davy has built up years of experience in how to architect efficient food distribution and logistics software.

Pete Russell

Pete Russell

Our founder and chief apple comes from a string of businesses in the food logistics area. From wholesale patisserie and retail cafe to international food distribution with 8 figure turnover.
Pete draws together the team and provides the constant push to make sure we're on our toes. Always trying out new things to better the local food space and the service to all our customers.

Karen Knighton

Karen Knighton

Karen was with Ooooby from before our first box delivery. As COO she offered excellent advice and fantastic support. After leaving to have a beautiful baby girl, Karen has agreed to hang around and pop in now and then to give us great feedback and useful advice.

Work for us

Get started!

Your first Ooooby box is only a few clicks away. Get a box of fresh, local food in your kitchen soon, packed with care and supporting your health, your family and local producers.


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