It Started with a Crisis
It began in 2004. After a year of recurring infections and endless antibiotics, Fraser Bliss decided to take his health into his own hands.
He turned to organic whole foods, alternative medicine, and a radical lifestyle shift.
The change worked wonders and sparked a deeper question: What else needs to change?
The Journey Home
Fraser and his partner Viktoria decided to sell everything and set out on a journey of rediscovery.
From Ayurveda in Sri Lanka to volunteering in Nepal, silent retreats, permaculture farms in Australia, and living off-grid in camper vans—they were searching for something more, something real.
Back to the Land
In 2021, they moved their young family from Auckland to an off-grid farm in Taranaki. There, they homeschool their free-range kids and live the values they discovered along the way.
Fraser brought together his background in business and tech with a growing passion for toxin-free food, taking over the organic food box service Ooooby in 2018 and relaunching it as BLISS in 2025.
Real Food, Real Life
As a family business, BLISS is Fraser and Viktoria’s celebration of everything real. They partner with growers who share their values and deliver nourishing food to families who care about what they eat. Fraser runs the food business while Viktoria offers mind-body therapy for trauma and chronic conditions. Together, they’re raising their children—and community—on real food, care, and mindful living.
Our Story in Numbers
Est. 2010
15,000+ families served
250,000+ deliveries
Why BLISS?
Supporting food charities
We order extra so we can donate surplus produce weekly to local missions and soup kitchens. Zero food waste, maximum community impact.
Minimal packaging promise
We've saved thousands of unnecessary wrappers from landfill: reusable delivery boxes, compostable bags for microgreens, paper tape – dramatically less plastic than most other places.
Dietary specialist support
From FODMAP to Keto to GF and vegan - we understand complex dietary needs and curate products that work with your health goals, not against them.
Premium delivery experience
Packed fresh and delivered same-day in Auckland, often by the same driver each week. Personal service that makes delivery day something to look forward to.
